среда, 18 декабря 2019 г.

What Is Lofi Music And Their Benefits To Our Health?

The success of these alternative channels, many of them without a license and
operating 24 hours a day, have raised suspicions on the video platform after
generating problems with copyrightOthers.

what is lofi music and their uses


Thousands of Internet users use them to study, relax, sleep or just hang out.
They are playlists with hundreds of songs and animations in loop with
permanence ratios much greater than those of other musical content on
YouTube. We speak of lofi (of low fidelity English ). 

A musical style that emerged mainly from  the mix between hip hop and
jazz(and other genres) but with a different approach, less commercial and
with more than acceptable sound quality. Home recording studios and
the disappearance of the barriers to access to music by independent artists
have caused the rise of radio stations (in the style of the last century) that
broadcast this type of music 24 hours a day, 7 days a week . 

A flourishing market but operated in many cases through stations that make
fun of the algorithms of the largest online video repository on the planet.

One of the channels that has grown the most after the online discovery of 24/7
has been College Music , managed by students Luke Pritchard and Jonny
Laxton. In 2014, these two young British people in love with alternative music
got down to work and went from having 794 subscribers in 2015 to almost
100,000 followers twelve months later.

 After that and thanks to three live broadcasts in just 30 days, they tripled
their audience and earned them $ 5,000. "We both started on this to try to reach
more people offering the music we thought was worth listening to," one of
them told The New York Times.

Although many of these channels have a short life, YouTube has already put
the magnifying glass on some of them for infringing copyright. The most
recent case was that of the founder of Chillhop Music , Bas van Leeuwen,
forced to cancel his live broadcasts by using without permission an image
of a Japanese film of the anime genre. 

These types of cases have forced more channels that broadcast lofi to sign
their own agreements with the artists to create their own community. Something
that Leeuwen himself is already working to return to “broadcast live” as soon
as possible. And, since 2016, the number of live channels that broadcast daily
has quadrupled.
The funny thing is that YouTube better positions the channels in which the
videos are viewed for a longer time, as is the case with this musical genre, at a
time when users prefer to skip to other content before they end.

 But, could this phenomenon represent a change in trends in traditional music
consumption? Nico Pérez, founder of MixCloud, a social platform where you
can share digital projects in podcast format, explained to the American newspaper
that - in the future -  considers them "a natural response to the usual playlists."

At the moment, it does not seem that they will produce an earthquake in the music
industry, but there is an increasing number of independent online stations that
colonize the platform. Legal loopholes that already had their origin in the physical
market, long before the Internet popularized them.

 Almost a decade ago, it was estimated that more than 3,000 radio stations broadcast
illegally in Spain alone. Its effects were so alarming that broadcasters claimed that
this unfair competition was causing them more damage "than the advertising crisis
itself."

What is evident is that the lofi has arrived to stay. A phenomenon that is associated
with anime and the figure of the Japanese producer Nujabes (who died in 2010) that,
in the early 2000s, created a "new soft, nostalgic and atmospheric sound style". Now,
the lofi does not let adherers wanting to forget the hustle and bustle of daily stress.

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